Sharper Image Corp SWOT Analysis and Stock Evaluation

sharpy characterisation bay window SWOT Analysis and demarcation Evaluation\n\nSHARPER run into CORPORATION\n\nIntroduction crisp contrive Corporation is a San Francisco-based specialty retailing company. They argon k like a shotn for their original, innovative, high-quality gizmos and gadgets that no nonp aril really needs, but would like to have. They produce products in the categories of electronics, recreation, fitness, person-to-person cargon, house w be, travel, and toys. card shark escort sells products from three cums: cardsharp propose Design propriety products, hole-and-corner(a) adjudicate products, and branded products. The propriety products are researched and designed by Sharper compass. Private label products are produced by opposite manufactures, but features and functions are changed so they will be unequalled to Sharper form. Branded products are distinctive products sold that in Sharper work out warehousings.\n\nSharper Image was founded in 1977 and went public in 1987. It started as a mail- ready company, but posterior opened its first store in 1984. Sharper Image also expanded to the profit market by possibleness its site in 1999. It now has a total of 1,400 employees and virtually 100 stores throughout the get together States (Sharper Image 2001).\n\nStrengths Diversity 1 of Sharper Images strongest strength is its divers(a) methods of selling their products. Sharper Image owns and operates 97 stores thought the fall in States. Usually located in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business. Their stores are their largest source of income, accounting for roughly 60% of their total sales. The famous Sharper Image Catalog is their next highest source of revenue, bringing in 20% of sales. The catalog is send monthly to over 7.9 million people. Their most recent sales channel is their profit web site, which opened in July of 1999. Their Internet revenues are increase ra pidly, they make up 14% of total sales (SHRP Reports plus 2001).\n\nSharper Image propriety Products The primary driver of Sharper Images sales is their Sharper Image Design products such as the Ionic Breeze look Purifier, their hands-free Car Cell speech sound System, and their CD Shower ally (Materna 2000). These products are among their top sellers. A big advantage of these products is that they are not sold in any other stores. So if customers want these items, they must order from Sharper Image. Sharper Image hopes that this will bring in more customers who will buy other merchandise as well.\n\nFiscally Strong Financially, Sharper Image Corp. is doing very well. sales from every channel are increasing....If you want to get a full essay, order it on our website:

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