Marketing Strategy Analysis of Coca Cola

Task: As a address consultant, working for Coca-Cola, you are inevitable to provide them with a nonify based on your depth psychology of the situation highlighted in the assumption up report hold the Guardian wisespaper and your own research. Your report should cover the chase areas; A trade analyze of their business One stark naked selling prey for Coco-Cola. You should demonstrate the issueions the company would do to undertake for the next twelve months to gain this objective INTRODUCTION This report serves as a comprehensive trade audit of Coca-Cola. This audit examines the ingrained and remote operating surround, the varied strengths, weaknesses, and former(a) foodstuff forces driving careen at Coca-Cola. To effectively act this analysis several tools and techniques were employ to thoroughly examine the environment. They pass judgment: P.E.S.T and SPICC Analysis, which was used to examine the external environment. 4 PS of Marketing and McKinsey 5 S which examine the natural environment, and; S.W.O.T Analysis Additionally favor of the market size, structure and essential trends were analysed to make informed recommendations. AUDIT OBJECTIVES The objective of this marketing audit is; To refurbish the current marketing environment of Coca-Cola and prepare recommendations to improve Coca-Colas market share and competitive advantage. Utilise the results of the audit to create at least one new marketing objective for Coca-Cola.

P.E.S.T. ANALYSIS Having examined the political, economic, social and technological trends, useful information was generated for a scheme formulation, at Coca-Cola. The following represents a summary of the findings: (Refer to appendix 1 for definition of PEST Analysis). Political Manufacturers of soft drinks are channelize magnitudely guarded by command affecting health and safety. It is in short mandatory that ingredients must be clearly labelled and an change magnitude amount of additives are not allowed. Coco- Cola must lodge to meet changing legislative requirements. There has been... If you want to get a full essay, order it on our website: Orderessay

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