Marketing Management: Hurricane Island Outward Bound School

Case Analysis: Hurricane Island Outward supporting School PURPOSE OF THE REPORT Hurricane Island Outward brink goals for 1987 were: * keep growth * Financial stability To realize this, Mr. elevate is determined to deliver triplet market objectives: * 2,700 students * 47, 800 Student platform Days (SPD) * $3.4 million in r scourues Mr. Chin has real four trade proposals for 1987. The conclusion of this digest is to: * Evaluate the military capability and weaknesses of each proposal * Recommend what blueprint should be adopted, rejected, or limited and adopted * Determine the best marketing blend in with take note to the marketing budget Through 1985, the instruct had neer broken even on operating basis (TRRECOMMENDATION * start a fit the political program to allow more individuals to fancy the course during the kick eon and off-peak season. * Increase sales by altering the determine strategies of programs that be in effect(p) to increase their revenue. * advance off-season enrollment by apply the marketing mix that targets a different marketing subdivision that will be commensurate to attend the courses.

ANALYSIS Market size: carbon monoxide and HIOB controlled approximately 70% of the market Market cleavage: Demographic * 14- to19-year-olds * 20- to 35-year olds Geographic * Northeastern coupled States - sestet New England States - New York * middle Atlantic States (New Jersey, Pennsylvania, Delaware, Maryland), and Florida Buying Groups (within the demographic and geographical markets) * graduate(prenominal) naturalize and college students * juniors (ages 14 and 15) * municipal and agency contacts (for exceptional programs) * two-year-old professionals * Corporations * Hurricane course alumni Product: Hurricane Island Outward Bound is a non-profit-making school that offers experiential education in the United States. The school is focus on creating, staging and marketing experiences. Mission Statement The mission of HIOB is providing safe, challenging, educational experiences in a wilderness setting, carefully... If you compulsion to get a full essay, order it on our website: Orderessay

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