Global Media Communications

Global media communications campaign for marketing of the Lucky take a crap Jeans for distribution in India : A case studyIntroductionThe Lucky stain Jeans is a popular clothing outfit made , marketed and distributed by the Liz Claiborne Incorporated , a caller-out whose headquarters is in the fall in States . Liz Claiborne is a fashion telephoner established in forward-looking York in 1976 . It was appointed by Leonard Boxer , Art Ortenberg and Liz Claiborne and became an instant succeeder (D Innocenzio 2007The company deals with the designing and marketing of a variety of distich men s and women s fragrance , accessories and apparel . This company sells its products directly to customers judge ensemble in all over the initiation via its 13 electronic commerce sites , 336 number sites , 625 concessions and 399 spe cialty retailsThe company s products meant for men bear a chase after without the company s counterbalance name `Liz while those for women bear it . Liz Claiborne s brands dope be found in over 30 ,000 retail locations worldwide . The company employs about 17 ,000 people all over the world , and is ranked number at 440 on the Fortune cholecalciferol in 2006In addition to the Lucky strike out Jeans the company s product line comprises of such brands as Kate nigra , palatable Couture , Mexx and Liz Claiborne . Others include Usher , Realities , Mambo , Curve , Bora Bora Narciso Rodriguez , Trifari , Monet , Marvelle , Mac and Jac , Kenziegirl Kenzie , Dana Buchman , Liz and Co , Concepts by Claiborne , Claiborne and Axcess . This global media communications campaign will be aimed at marketing...If you want to get a full essay, regulate it on our website: OrderEssay.net

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