Environmental Factors

Environmental Factors Leo Washington MKT/421 Marketing Chip Donewar knock against 14, 2012 Environmental Factors Paper Whether or not to globalize the operations of a company, on that point ar some get word elements that essential(prenominal)iness be determined. The global commercialiseplace must be examined. It must be decided if it is executable to produce that crossway globally. Decisions must be made as to how the enter the market and what merchandise plan will be used. After c atomic number 18fully analysis has been completed and it has been decided to mould out into the international market, a merchandise strategy must be developed. The marketing strategy will be influenced by frugal environment, cultural environment, and political environment. Because of the diversity in several(predicate) countries, such(prenominal) as social beliefs, culture, and consumer base, the marketing has to be done variantly. appropriate us look at Nike. It is a well- known appargonl company that experiences success in numerous global markets. However, on that point save been some shortfalls in the companys marketing strategies. One such shortfall was one of Nikes obstruct popular shoes, Nike Air. This shoe was the most popular shoe produced. However, in that respect was backlash when the company introduced the shoe in the Middle East.

many a(prenominal) consumers were offended by the way Air was inscribed on the shoe because is resembled the name Allah. Nike immediately issued an apology (New York Times, 1997). Also companies must look at the political environments of each coun try they are tying to break into. Many co! untries overseas does not deal a capitalistic government, therefore, companies must meet the requirements of that countrys government. Determining how much product to sell in a global environment can be somewhat tough. Because economies are different throughout the world, prices to produce and sell products in different countries will vary. The income distribution and industrial structure must be considered when determining if it is...If you want to get a full essay, get up up it on our website: OrderEssay.net

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